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The platform is rolling out a new feature that allows them to cut down on the volume of AI-made content appearing in their timelines. This step comes as the company revealed that it presently contains in excess of 1 bn AI-generated clips.

Pilot Phase and Launch

The new functionality is undergoing trials over the coming weeks before a full-scale launch. This shift aligns with a surge in AI-generated material, fueled by emerging content generation software.

The Broader AI Trend

Studies have shown that almost one in 10 of the fastest-growing video streams on another major platform only show AI-generated videos. A large amount of this content is deemed low-quality AI content, a term for substandard, bulk-generated content that is often absurd or surreal.

“We know from our community that many people enjoy content made with AI tools, including computer-generated images to science explainers, and we aim to offer the community the ability to increase or decrease of that, based on their own likes,” stated a spokesperson.

Scale of AI Content

TikTok announced that there are now 1.3 billion videos on its app identified as artificially created. In total, in excess of 100 million media items are submitted to the app every day, making clips made by AI a limited percentage of its overall inventory.

Customizing Your Feed

Members will be in a position to decrease or raise the level of AI content they watch by accessing the topic control option in the platform and choosing the AI content topic. Other topics that are already be modified under the filter cover current affairs, fashion, cosmetics, and choreography.

Content Labeling and Policies

The platform’s guidelines oblige creators to tag “realistic” artificially created content, and it forbids malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.

Furthermore, the service will now attach an artificially created watermark to content produced via its proprietary AI systems, or detected by an collaborative effort for recognizing AI-generated material. This measure is aimed to deter users from trying to bypass the tagging system.

Educational Initiatives

TikTok is also introducing a two million dollar AI literacy fund for specialists and institutions to produce informative material about using AI responsibly. This initiative will assist educational bodies dedicated to teaching programming and robotics.

Content Safety Approach

The video-sharing app has justified its safety measures, during debate over plans to cut jobs for numerous review team members in the UK. TikTok is set to reduce a significant number of roles in its trust and safety department in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.

A trust and safety lead stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content prior to it has to be seen by staff. The company announced a notable drop in shocking and graphic content seen by content reviewers over the last 12 months due to reliance on its AI tools.

“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable process content quickly.”